PDF (379.1 KiB)
BMC Pregnancy and Childbirth
The objectives of this research were to test if an automated mobile phone text messaging intervention, delivering one text message a week, could increase “any“ breastfeeding rates and improve breastfeeding self-efficacy and coping. A fully automated text messaging services appears to improve exclusive breastfeeding duration. The service provides a well-accepted, personalised support service that empowers women to actively resolve breastfeeding issues.
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.